This is the most difficult and delicate step, here Matt has found the first ingredient for his success.
Let’s see how.
At the beginning of his journey, he tried various platforms and various methods to communicate.
He opened several blogs writing articles, then switched to podcasts, interviewing guests and then ended up creating videos on YouTube.
Why all these projects? Isn’t it a bad idea?
Yes, but changing so many platforms and experimenting with different communication methods has allowed him to find the first fundamental ingredient, as I said before: consistency.
Matt had noticed that he enjoyed making videos, despite the results, he felt more satisfied transmitting his message with a video camera.
This allowed him to not look at the numbers that were not very promising … but to continue relentlessly publishing videos for 6 months.
From here the lesson:
Try as many platforms and types of content as possible until you find what you really like and what works best for you.
Ok perfect, but where can I start?
And how can I create content for all the platforms is impossible!
Here is the technique of micro and macro contents and some tools to help us.
Have you ever thought about creating a complete, long article or video that creates value for those who find it and then break it up into micro contents that still offer value?
Example: Video of the 10 best destinations for a summer vacation.
From this macro content, you can extract 10 mini micro contents that you can publish on social media.
For example, by publishing a photo on Instagram of the destination, and telling the reasons why it is a great place to visit in the description.
Then, why you don’t try to take the audio of that video and publish it as a podcast?
Ah, and I was forgetting, you could even write that video, turning it into a nice blog article.
Maybe, you can also publish the list of destinations on Twitter and why not, publish the cover image of the video as a Pinterest pin.
As you can see with a unique effort you can get many other micro contents to publish on other platforms, with the help of some tools the process becomes even easier and faster.
Here you can find many useful tools: Tools Valley
At this point, you have content on many platforms, but which of these do you like most?
Which allows you to get better results?
Answer to these questions and you will find your communication channel.
The next step is action, creating a large amount of content on this channel to get as much feedback and data as possible.
Here we go to the 2nd step.