HOW TO BECOME A CONTENT CREATOR
Being a content creator is amazing!
You can work talking about your passions.
You can impact other people with your message.
You have the freedom to work everywhere and everywhen just with a laptop and a smartphone.
Successful content creators live a privileged life compared to others but to get some results you need a process.
In this article we will see together a process that will explode your probability to succeed.
Are you ready?
Let’s take a content creator as an example
What is the best way to learn something?
Learn from people that already obtained results.
In this article, we will take Matt as an example, a youtuber that gets 10X results in just one month after creating lots of videos without success.
The process he used is for every content creator of every kind.
You don’t need talent to replicate it, just the desire to become a content creator and live talking about your passion.
Let’s dive in telling Matt’s story.
Consistency is the word when we talk about content. If you want to get results and become a content creator, this is the only way.
Recently I listened an inspiring podcast about an American boy, Matt, who after 70 videos on YouTube in 6 months, reached less than 1000 subscribers.
So, he decided to stop for a moment, look at everything he had done and think about how to get more results.
The results were amazing in just one month Matt, continuing to produce content with a strategy reached 10,000 subscribers!!!
Ten times better than in the previous 6 months … but how is it possible?
I’ll tell you right away: consistency and strategy.
Here the podcast in case you want to hear his story:
Ok let’s start with the process that led Matt to achieve extraordinary results and that anyone who starts today can apply.
1° STEP) Test new platforms
The first step is testing.
You can do market research as you want to find out what works but the only real way to know if your idea will work or not is just realizing it.
In this first step you’ll learn:
- Why consistency is fundamental
- How to test new platforms and find out what works for you
- Why quantity is the king at the beginning.
Let’s find out the first step!
This is the most difficult and delicate step, here Matt has found the first ingredient for his success.
Let’s see how.
At the beginning of his journey, he tried various platforms and various methods to communicate.
He opened several blogs writing articles, then switched to podcasts, interviewing guests and then ended up creating videos on YouTube.
Why all these projects? Isn’t it a bad idea?
Yes, but changing so many platforms and experimenting with different communication methods has allowed him to find the first fundamental ingredient, as I said before: consistency.
Matt had noticed that he enjoyed making videos, despite the results, he felt more satisfied transmitting his message with a video camera.
This allowed him to not look at the numbers that were not very promising … but to continue relentlessly publishing videos for 6 months.
From here the lesson:
Try as many platforms and types of content as possible until you find what you really like and what works best for you.
Ok perfect, but where can I start?
And how can I create content for all the platforms is impossible!
Here is the technique of micro and macro contents and some tools to help us.
Have you ever thought about creating a complete, long article or video that creates value for those who find it and then break it up into micro contents that still offer value?
Example: Video of the 10 best destinations for a summer vacation.
From this macro content, you can extract 10 mini micro contents that you can publish on social media.
For example, by publishing a photo on Instagram of the destination, and telling the reasons why it is a great place to visit in the description.
Then, why you don’t try to take the audio of that video and publish it as a podcast?
Ah, and I was forgetting, you could even write that video, turning it into a nice blog article.
Maybe, you can also publish the list of destinations on Twitter and why not, publish the cover image of the video as a Pinterest pin.
As you can see with a unique effort you can get many other micro contents to publish on other platforms, with the help of some tools the process becomes even easier and faster.
Here you can find many useful tools: Tools Valley
At this point, you have content on many platforms, but which of these do you like most?
Which allows you to get better results?
Answer to these questions and you will find your communication channel.
The next step is action, creating a large amount of content on this channel to get as much feedback and data as possible.
Here we go to the 2nd step.
2° STEP) A lot of contents = lots of data
Congratulations! You complete the first step that was the most difficult one.
80% of people give up at the first difficulty. Realizing a large amount of content is not easy.
But you are here, ready to proceed.
It’s time to look at the content we produced and take some decisions.
Ok now we have 2 things:
- Awareness of what content we like to create and for which platforms
- A lot of contents
Let’s stop for a moment and start analyzing the data.
Our friend Matt noticed that after 70 videos, some had 500 views, others 2000.
This will mean something, isn’t it?
His 2000 views videos dealt with the topic of productivity and in particular about a tool: “The Bullet journal”.
Try searching for that term on Google or YouTube and you’ll see lots of Matt videos in first position.
So Matt said to himself: “My audience likes videos where I talk about this topic. I must create others about this argument!”
What Matt did was analyze the data he had after all that content and understand that his audience liked a certain theme, that’s all.
Probably if they watched his videos, he was very good at talking about that thing or there was no one else talking about the same topic.
After 70 videos, you have a lot of data to understand what your audience wants;It is useless to give a sentence after 3 videos, it doesn’t make sense.
To have lots of data and to know where to go, besides experimenting with the platforms, it is necessary to experiment with the contents too.
The more content you have the more the data will show you the right direction.
What to do at this point?
3° STEP) Focus and value
Now you know what is working, so the next step is an intense focus on these things.
This is the point where quality becomes more important than quantity.
Because you know what to do so you need to give as much value as you can.
After analyzing data you can’t fail, you are ready to focus on just a few topics and become a master talking about them.
In this step, you need to become a reference point for all the people interested in your niche.
Let’s see how!
Now you know what your audience likes, take these topics that most interest people and focus on creating content about them by going deeper.
What does it mean to go in depth?
Remember that each topic can be approached from many points of view and each corner offers a new and more complete view of the same argument.
So what to do?
We will take another time Matt and his “Bullet journal” as an example, these are all the videos he made after finding his niche:
- How to Journal Every Day for Increased Productivity, Clarity, and Mental Health
- Clear Habit Journal Review ⇒ is it a better bullet journal?
- My Morning Routine in a Bullet Journal: 3 Things I Do in the First Hour of Waking Up
- How to Journal Every Day + 4 Ways to Stick with the Habit
- Productive Planning Minimalist Bullet Journal: Monthly Layout, Time Tracker, & Project Sprints
- How to Use a Bullet Journal to Overcome Fear & Start Living: The Kaizen Strategy for Habits + Goals
- Minimal Bullet Journal Setup | My Back to Basics BuJo Spread
- A Minimalist Bullet Journal Week: The 10 Blocks of Time [Productivity Planning]
- Can You Replace a Bullet Journal with a Notecard?
- Finding the Best Productivity System for You – Bullet Journals, Apps, Notebooks, and more!
- How to Set Up Your First Bullet Journal: 2019 Planning & Goal Setting
- My Evening Routine with a Bullet Journal: 3 Things I Do to End the Day with Intention
- Bullet Journal Alternatives? 6 Notebook Reviews for Daily Journaling, Morning Routines, & Planning
- Self Journal: A Proven System to Achieve Your Goals
- Bullet Journal Method Book Review [Giveaway Closed]
- A Guy’s Guide to Using the Bullet Journal to Your Week
- How I Planning 30 Days of Time Tracking in the Bullet Journal
- Planning Projects in a Bullet Journal: A Minimalist Layout for Tasks, Events, and Milestone
- A Simple Time Tracker for the Minimalist Bullet Journal
- Plan with Me | Minimalist Weekly and Monthly Layout for your Bullet Journal
- Bullet Journal Everyday Carry: Backpacks, Notebooks & Pens from Baron Fig, Leuchtturm, & Field Notes
- My 2019 Bullet Journal Setup: A Minimalist Plan for Increasing Productivity
Did you see how far you can go in depth? Here I have reported only 22 videos, but Matt made more, facing the same topic from many different points of view.
This allowed him to conquer Google and YouTube regarding the theme of the Bullet Journal or Productivity Journal.
He created so much value that when people think about productivity, they hear about Bullet Journal or use it in their everyday life they immediately remember Matt.
But how did he find all these ideas for the same topic?
Here we go to the last step.
4° STEP) Follow the conversation
This is the final part.
If you followed every step without skip the process, you are now a reference point for your audience.
What you write, say or communicate have an impact on people.
Your audience will start to make you questions and ask for clarification.
You are the guide, so just listen to them and create content about their doubts.
Now you are really at a good point, your audience will really start to appreciate your work and ask for more.
After all this sweaty but necessary effort, people will see you as a reference point in your niche.
This means that if they have some doubts, they will ask to you.
All you need to do now is following the conversation and interacting with people talking about what they want to know.
THIS IS THE PROCESS. 🚀
Is it difficult?
Absolutely yes, everyone can do it; there is no talent here, only CONSISTENCY.
Sharing and analyzing this success story of a content creator together has certainly been helpful for both.
If you want to start creating content with the right tools, I invite you to look here: Tools Valley.
Let me know what you think! 😉